How to make your own poker room. Poker software from Tain: what you need to create a good poker room. What is rakeback

If you are seriously thinking about how to create a poker room, do not rush to implement it. It seems that here it is, a gold mine - a business project with bottomless potential, which is launched without any particular difficulties and makes a profit from the first days. In fact, the task is difficult, it requires a lot of patience and an impressive amount of investment.

Stages of creating a poker room

Define a budget

Money is needed to register a company, develop a website, pay for the services of specialists, but that's not all. The main cost item after the launch will be regular injections to improve the competitiveness of the resource. He will have to compete with the already famous giants, including PokerStars, 888poker. Articles on this topic mention some poker rooms that, even with a budget of 100 thousand dollars, stopped working a year after they opened. Therefore, thoughtful marketing is indispensable.

registration

There are no less difficulties at this stage. In Russia, registration of a poker room is not possible, such projects are prohibited. In Ukraine, the online poker situation is also precarious. Therefore, you will have to open an offshore company in another country. For a number of existing poker rooms, the Isle of Man has become a suitable jurisdiction. On the offshore territory, you will need to pay a certain amount for registration and then do not forget about the annual deductions for maintaining the business. You also need a legal address and maybe a representative in the jurisdiction.

Website development

At this stage, you have to buy a domain, create a website, hire specialists who will develop software. It is important to understand that software alone is not enough, although it is also expensive. Certification is of great importance, thanks to which the confidence of visitors to the poker room is increased. Few people want to make real bets on a dubious site, the authority has to be earned and proven.

Team gathering

It is hardly possible to create a poker room without help. It is all the more impossible to manage it alone. We need a team of experienced programmers, technical support specialists. The calculation is something like this: for a thousand visitors, you need to allocate at least 3 consultants to work in an online chat. Making deposits, withdrawing funds - everything is important to think over to the smallest detail and provide explanations around the clock. In the relatively young room Pokermira, the support service works seven days a week and without interruptions.

Marketing

It is difficult for beginners to break through the gambling market. Every miss can be fatal. Do not think that immediately after the creation of the poker room, a golden shower of profits will go. It is difficult, expensive and troublesome to achieve popularity and build momentum. Are you sure you're ready?

With the help of our blog, you can collect a large selection of a wide variety of ideas for starting an online business.

For example, or. There are tons of ideas to create an interesting project, and the first thing to consider is the profitability of the niche.

The creation of a poker room for making money is a promising and interesting idea, since gambling attracts a lot of attention and brings a good income.

It is difficult to implement such a project, moreover, it will be difficult to bypass major competitors, but if you are a fan of this card game and are ready to work actively, then you have the chances of achieving success.

How to create a poker room?

Obligatory knowledge required for the implementation of such a project is the skills of creating sites.

It is not necessary to pay a lot of money for this, you can use any free CMS, into which the game script will then be embedded. Serious money is needed for this, both for promotion and for the development of functionality.

To begin with, it is worth considering the option of creating a poker room through Home Games. This is special software from the popular Pokerstars company, which is distributed free of charge.

With its help, you can quickly and easily launch a poker site, as well as administer it:

This option is more suitable for fun and playing with friends. You can read the details and find out what functions will be provided to you on this page.

It is interesting that in your own club you can launch tournaments, configure different parameters, select certain types of poker and name the tables at your discretion.

Launch of a full-fledged poker room

If you want to get a non-home version of online poker, you have to shell out a lot of money. Your best bet is to go to professional developers.

Many virtual casinos use their services, so you should understand that the products developed by them will cost more than one thousand dollars.

Among the most popular, it is worth highlighting:

• Microgaming;
• Playtech;
• BossMedia;
• Cryptologic.

All these are large foreign companies that have been developing software for gambling for several years. Cooperating with them, you will receive 100% of the highest quality poker room, which you will also be helped to install on a specific site.

It is difficult to say how much it costs to develop a poker room, you need to contact the company and clarify the information, presenting them with all your requirements.

In addition to the costs of developing software, you need to remember about the license. Poker is gambling, and in order to offer it to customers, you need to get a license. For example, if you issue it in Malta, it will cost $ 50,000.

Although the idea of ​​creating your own poker room is profitable, you need to evaluate your capabilities. If you do not have a huge start-up capital, it is better to choose an alternative direction for creating a project.

The poker room is the only place where you can safely indulge in such a pleasant activity as intellectual sports, the game of poker in all its variations. Of course, so far we can only talk about virtual formats, land-based gambling in Russia is prohibited, except for the so-called gambling zones. But we will not consider them as a possible option for applying investment forces due to the fact that they have already created a bad reputation for themselves. If you want to know, you can google why Azov City was closed and how much was cut in the Primorye zone, why Medvedev was surprised to see cottages on the site of the Kaliningrad gambling zone. For now, let's talk about how to create an online poker room.

However, it is worthwhile to make a reservation right away: for non-commercial purposes, that is, for playing "get-together", the most interesting software from PokerStars has appeared for a long time - the HomeGames application, in which you can create your own mini-room, set your own rules, interface and settings there, just call the chosen ones and keep outsiders out. For purely entertainment purposes, it is better not to bother, but to arrange your own virtual gazebo. It is worth creating a separate poker room if you are aiming at serious financial revenues. For example, if you want to make an application for a contact or Facebook, and you know that more than one hundred thousand players will flock to it. In this case, if you have time, solid money for a startup and you are crazy about poker - go ahead!

IDENTITY

You need to start with the development of the identity - the name of your room and the corporate identity that will be used everywhere - in the computer interface, in your business letters, in advertising, and so on. You have to come up with a logo, corporate fonts, color scheme that you will use. Agree, you always recognize the PokerStars or Full Tilt logo, recognize the red peak, and recognize the black and yellow Beeline stripes. The clearer the identity, the clearer it can be associated with you and your business, the easier it is for users to remember you. After consulting with a professional designer or just reading enough information on the Internet about naming and corporate identity, you will understand how to do this.

After inventing the name, register a domain and choose for your future poker room. Do not skimp on gigabytes of memory and bandwidth - you will need a huge amount of them! After that, you can proceed directly to the design of the site.

CMS - "FIRST OF ALL"

It is not required to create a website from scratch today, ready-made CMS, including free ones, are quite suitable for organizing a poker room. You will be spared a whole bunch of tasks that have already been done for you:

* Programming site and settings;
* Layout of visual parameters;
* Widgets and optional.

True, the engine for the site is just bones on which you will have to grow meat on your own, that is, manually apply personal settings, lay a design mosaic and do other work. But this, as they say, is not to raise virgin soil from scratch.

In addition, you can use the basis of the site templates that will be presented for the system of your choice as tendons, that is, connecting elements. Here, as they say, it remains only to paint. Choose the template that you liked exactly by its location or set of functions, and modify it with a file.

WORKING ON SOFTWARE

The site is, as they say, the "meat" of your poker room. Now it is necessary to fill it with "internal organs" - add a brain - a processing center, the beating heart of advertising, a stomach-cash register and blood vessels through which financial flows will flow. Do not forget about the protective skin - the financial security system. You can, by the way, get acquainted with the examples that the same Full Tilt demonstrates - a well-thought-out scheme! And it will come in handy for you. Where there is a lot of money, there are many who want to hack this money. Deposits by high rollers are sometimes simply gigantic, and you will hardly be pleased with the prospect of returning the stolen money from your pocket. Therefore, make sure that players' finances and personal data are sufficiently well protected from foreign attacks. The same applies to your site, competitors do not sleep, DDOS shines for you without fail, you can be sure! You need to prepare for this in advance.

While the point is, register with, write articles and let them index themselves in search engines. Think about the keywords for your poker room. In general, think over the site optimization system before starting it: if the site is well prepared for posting content, then you can get to the top much faster than your opponents, who did not think about how to optimize not only text, but also the technical components of the site ...

24 ON 7

You will also have to think about how to organize round-the-clock and daily support for both the site itself and its customers. The site will surely have enemies or those who want to profit from the financial flows of a beginner, so they will diligently try to taste you, and you need to be ready for this, having acquired the phones of good crisis administrators who raise a fallen site in a couple of seconds.

And you will need the same administrators to work with clients. There may be few of them, by the way, the staff of the giant poker room PokerStars employs a total of a thousand people, ranging from a marketer to a janitor who wipes the servers. Therefore, do not think that you need a huge apparatus. But a couple of people answering customer questions must be mandatory, and they must be available twenty-four hours a day, seven days a week. More precisely, on weekends they should be even more available than on weekdays, because sometimes bored people only turn to poker rooms on the weekend. That, in general, is all. You can start advertising. Or do you think it's too difficult?

As for whether it is possible to open a new poker room now and turn it into a profit. To my surprise, there are those who still believe in this :) Therefore, I would like to paint my thoughts on this matter a little.

Product

What new can be offered? The very basis has already been implemented in dozens of different softwares. You can, of course, improve something a little, but this is unlikely to give any tangible effect. Significant innovations like rush poker, multi-tournaments, etc. happen every ten years and require a certain scale.

Mobile platforms, social networks? And there are already a dime a dozen poker players, of all colors and sizes. What's new to offer?

As a result, the product itself, at best, will turn out to be standard, like everyone else. And most likely it is even worse, since you will have to work for several months until all sorts of little things are fixed.

And we begin to write down how much money we spent.

A game

Good software is not enough, you also need opponents. This will be a very important indicator of the quality of the product - the variety of games. Estimate how many players should be sitting at the tables at the same time in order to give a new client a choice comparable to the market. This is how much you need to buy at one moment of advertising, how many props to plant? Have you thought about bots? :) With this it would be a pity to be punctured at the very beginning.

Plus sign in the minus column.

Service

It always seems that the service can be made better. In theory, you can. Plant a bunch of people to respond quickly and across all channels. In a small company, it will almost certainly be possible to make a more responsive support than in giants, especially if you invest in it.

But again, we take into account how much a good support service will cost.

Marketing

The software was written, the support was planted, the only thing left was to attract customers. How will you attract? Well, how-how ?! We'll buy Relamu in magazines, on websites, sign a bunch of affiliates, sponsor players ... Boredom. For several years of the superpopularity of poker, no matter what hole advertisers have got into, most of the methods are known, standard, used here and there.

Only the situation now is such that a fierce struggle is going on for each place with the target audience. Dozens of rooms and their persistent managers are squabbling for the right to be in the top of Pokerlisting, on the Cardplayer spread and on the main Pokeroff :) Not only will you have to pay dearly for advertising, it is far from a fact that they will want to sell it to you at all. Many companies already have long-standing agreements, they are well-known, stable, etc. But the demand is good, the companies operating on the market still have enough money.

It's even more difficult with an affiliate. Want to work for a percentage? Aha, now! No adequate affiliate will work with a new room for a percentage, I risk sending my traffic to nowhere. There are few games, the company is unknown. Why would I advise players to do this when I can send them where there will be a predictable effect? You will have to pay at least CPA, but again the question of conversion arises. Therefore, most likely it will be a fixed amount for advertising initially, the situation with it is described above.

We will come up with interesting promotions, rakeback, bonuses ... Again, everyone is already so perverted with bonuses that most of the tricks are known to everyone. Players from each site are bombarded with offers of thousands of deposits, millions of rake races and what the hell knows what. If someone has illusions that it will be possible to seriously stand out in this booth ...

And we continue to add expenses to the calculations of your business plan.

Well, all costs are roughly calculated. Haha, my investor will not give so much! In that case, so far everything is fine. But if the project is faced with the task of making a profit, then it would be nice to think about income.

Income

We will take rake, like everyone else. But the question is - how much can we keep for ourselves? All these bounces, promotions, cashbacks are not made for free, a significant part of the rake goes there. Well, I’ll tell you in secret that there is more ... r-e-y-k-b-e-k, which the players will definitely be waiting for. We boldly give 40-50 percents for these purposes. And there are also affiliates who often want 70 percent. And then there are all sorts of processing, fraud, etc. that you have to cover yourself. What percentage of interest remains there?

Eventually

Now we compare expenses and incomes and try to balance them in some period of less than 100 years (optimistically assuming that the players will go at all).

This I have not yet touched on recruitment, licenses, taxes, etc.

I really love innovations and bold ideas, and I don't want to play the role of an old man, grumbling that everything has already been done, it is impossible to come up with anything else. But looking at things realistically - in this area at the moment I do not see a single opportunity.

There are scenarios that affect the above. For example, starting on a network or on a legalized closed market. This post is about the usual conditions of the global market.

The discussion is ready to continue in kamenty. Also, a radio broadcast on this topic is planned, write to those who wish to participate.

ADF. Updated the title to be slightly less categorical.