Second Life - real earnings in the virtual world. Second Life - real earnings in the virtual world Second life how to earn real money

Ways to make money in SL

1) Sell your things.

Selling things on the market. To do this you will need:

Create your own thing (draw a tattoo, skin, make a shape - the simplest thing, mesh clothes, hair, lipstick...)

Create your own store (to start in the market, you need to link the card to your account). Instructions here: http://toroks.ru/1 \ http://toroks.ru/2

2) Camping

Often located in clubs, in the form of colored circles on the dance floor. 1L in 7 minutes.Requires membership in a club group. There is also just chairs, or cooking, or washing floors, etc.

3) Fishing

You will need a hood and a fishing rod. Detailed info

4) Dancers.
Usually on a pole, a cup of heat is activated, on which clients throw off as much Linda as they can). You can earn both a little and a lot, depending on the degree of fieryness of the dancer.
Most often in locations for adults. There is even a profession at the club that the owners pay for.

5) DJs.
Required in clubs. You need skills to operate the remote control, as well as the ability to light.

6) Photographers and video operators.
It’s difficult to promote, but they are often required for wedding events and can also be ordered in clubs. You can show yourself off by blogging.

Perhaps blogging can also be classified as this type of income - photographers are essentially the same.Bloggers, having gained some experience, submit applications to creators. Having accepted such an application, the store owner sends a novelty (new product) free of charge to the creator for the purpose of advertising the product. Sponsorship is possible here.

7) Free slot machines

Limited access (requires confirmation of data using card binding). If you approach this in terms of earning money wisely, then it can become the most profitable income in second life...

8) Chests and money trees.

Earnings are only available to those who have not completed 30 days in the game.
Money hanging right on the trees - 1 lind

“Free money trees” and chests, to do this, type “money tree” into a search engine and it will give you a bunch of places.Also collecting banknotes - enter moneyspot in the search

9) Games for collecting coins or diamonds and exchanging them for lindas.
There are coins scattered throughout the location and usually whoever collects the most wins a prize. Info

10) Prostitution and slavery.
At locations for adults. No comments.

11) Lucky leter.
By the first letter of your name. Usually only 1 lind.

12) Sployders

Located in almost every club. The point is to throw in as much money as you can and then the spoiler plays the game himself; there are usually many winners. The spoiler distributes the number of Linds in a random order to a random number of Linds. Some spoilers do not require depositing funds.

IN Second Life some residents make money, or try to make money, by renting out plots of land to other residents. I also did similar things, especially since I have a Premium account, and therefore I can directly buy virtual land from the Lindens.

I never had the goal of making fabulous profits; at first I didn’t believe in the idea of ​​making money from rent. I rented out small plots with a small margin. The first thing I realized is that most potential tenants don’t know what they really want and why they need it. Sometimes this can lead to losses.

For example, one guy from Georgia rented from me a fairly large section of the beach with direct access to the Linden Sea.

We agreed on technical details, payment, and parted ways. A couple of weeks later I get a letter: I don’t have enough land, I need more. No problem! I come to an agreement and buy additional neighboring plots. I ask - is that enough? He answers yes. Next week I receive another letter - there is not enough land! Blah! I asked!

It turned out that the guy decided to pick up a couple of girls, purchasing all the animation balls “necessary” for this, and a luxurious house to boot. Questions about what prims are, etc. he didn't give a damn.

But the process didn’t work out, and he decided to buy a bigger house - nothing with the girls. Then he decides to buy an even bigger house. Poor guy, but it’s not for me to explain to him that it’s not a matter of size. :))

As a result, I bought a bunch of expensive, low-market land on the beach, the guy got possession of an empty huge house for several months, the furniture no longer fit. There were no more vacant plots nearby, so I didn’t risk repurchasing on the new Sim.

As a result, I made no profit - I went to zero, and I was glad even for that. The spoons were found, but the sediment remained. I tried to work more closely with all the following tenants, trying to find out their real needs. If I could not satisfy them, then I told them about it honestly, thereby avoiding further losses and wasted time.

Another type of rental also grew out of this. The client ordered not just a site, but a turnkey solution. Through experience, I came to the conclusion that it is necessary to take part of the payment in advance. Some asked for a love nest for a month or two, others for a villa by the sea or a shop.

It turned out to be easiest to work with Americans and Germans, more difficult with Italians, Brazilians and Russians, for various reasons.

My last turnkey project was the office of a law firm from Israel. We agreed quite quickly, and they gave me complete carte blanche to implement it. The goal was to appear on the Internet and create a showcase in SL.

Initially, the office occupied a little more than 2 thousand square meters. m.. This did not suit me because the payment did not cover my expenses. Therefore, armed with temprez, we managed to squeeze in an office onto 1 thousand square meters. m., without losing functionality.

How did the rental business end? I made some money, got good experience in construction in SL, scripting, creating textures in Photoshop. But all the money was spent in SL, since the amounts were small, in real life one cannot live on that kind of money.

I don’t know how others do with this business. But this is a popular business in SL even now, even despite the strong drop in the value of virtual land.

It is unlikely that the head of Linden Lab, Philip Rosedale, imagined that the multi-user game he created in 2002 Second game Life will quickly outgrow the genre, turning into a “second life” for millions of investors who will not only spend, but also earn real money in an invented virtual space. Then, at the very beginning, Philip Rosedale clearly could not claim the title of demiurge parallel reality, the “population” of which a year after the start was just over one and a half thousand people. Apparently, this is precisely why the first version of Second Life was then called much more modestly than today - Linden World.

Now, just five years later, Second Life (SL) has over seven million registered users. In this world, its own currency is in circulation, and the world's largest corporations are opening their representative offices one after another.

The list of the most profitable sectors of the virtual economy, the volume of which experts estimate at $500 million, seems to be taken from real life. In Second Life they sell land and real estate, open chain hypermarkets and develop the gambling business without restrictions, and the avatars (that is, the game incarnations of users) of the most successful businessmen appear not just anywhere, but on the covers of leading business publications.

Please do not be confused!

What motivates those who spend time and money on developing a fake, artificially created habitat? Possibly self-interest. The hype surrounding SL's first "millionaire", Anshe Chung, a German teacher of Chinese descent who in real life goes by the name Eileen Graef, caused a massive influx of newcomers to the game. Beginners attracted by the opportunity to earn “easy money”.

Personally, I fell for the bait after reading an article about a Chinese woman who earned a million in SL,” admits Anton Shepetko, a representative of the Russian Empire island administration. After three months spent in the parallel world, he, however, somewhat lost his fighting spirit and was forced to admit that making money in this game is not so easy: “Today, as a person who has some experience, I can say that I personally don’t know anyone who would make big money in Second Life."

But what about the advertised millionaires? Anton Shepetko believes that this, apparently, is just smart PR for Linden Lab, which is interested in the influx of new players. Perhaps this is true. However, an old-timer in the game, President of TechInvestLab Anatoly Levenchuk, is sure that the stories of commercial success of individual players are not fiction at all: “They are as real as the stories about “simple guys” Gates or Abramovich.” Indeed, most of us have never seen either Gates or Abramovich live (TV and magazines don’t count). However, this circumstance does not at all prevent us from discussing their capital, as well as gossiping about the personal lives and quirks of billionaires. Anatoly Levenchuk claims: you can make money in SL. But first, it is very important to understand that Second Life is not a game at all, but a communication environment. Or, according to the editor-in-chief of the secondrussia.com portal Alexey Nikitenko, virtual space. A space in which people become gods, capable of creating not only objects, but also entire phenomena.

However, most neophytes still view Second Life as just another multiplayer game. And, not finding what they were looking for, they leave. “They are waiting for missions, tasks, goals and opponents - as in normal game“, - Musashi Tanabe, who refused to reveal his real name to the Business Journal, but in the game prefers to bear the loud title of “master of virtual Moscow,” does not see anything surprising in this. - But there is nothing like that here. You are the architect of your own happiness and you can do whatever you want in this world.”

Yes, there is no second or third life,” laughs Stanislav Borisov, CEO of Happy Web Makers. - In the same way, the inhabitants of SL are not “avatars”. These are not strange and wonderful characters, but ourselves, in the refraction of the rules of this space.

Okay, but if in reality one is used to living in such a way as to earn everything more money, and the other values ​​first of all the ease of being and the absence of rigid attachments, what will SL become for them?

Like what? A money grinder for the former and an intriguing adventure for the latter, Stanislav Borisov is sure.

Virtual construction site

SL: first steps

In order to become a full-fledged citizen of Second Life, it is not at all necessary to wait in long lines at the consulate or go through a tedious procedure for obtaining citizenship. You just need to register on the game website secondlife.com and receive a confirmation link to create a user account. That's it, you can fly! Why "fly"? Within the playing space you can move in more familiar ways - on foot or by car. vehicles. But over long distances, players prefer to move through the air or teleport to the desired location.

When you first come to SL, don't be scared. Most of the avatars here have a completely anthropomorphic appearance, but some prefer a more extravagant one, and not only a human one.

Everything you see in the game was created by the hands and computers of users, using common 3D graphics packages or using the built-in capabilities of game client software available today to users of Windows, MacOS and Linux.

Registration is free, so everyone can travel through virtual spaces as much as they like. But in order to start your own business and get the right to buy your own land, you will have to pay $9.95 for a Premium user account. In general, something similar to the registration of individual entrepreneurs and legal entities.

Second Life is not just a game. This is a virtual world that game form allows you to implement serious tasks,” says Anton Shepetko. - In addition, the team of the Russian Empire island does not yet have the goal of immediate enrichment. Now for all of us this is an opportunity to realize ideas that are difficult to implement in real life. And it is quite possible that in the near future we will have an interesting commercial project.

Among the inhabitants virtual reality there are already those who live off the income from the business opened in “Second Life”. And yet miracles do not happen. Even in SL you don’t often see lucky people who come without a single Linden in their pocket and become millionaires overnight. After all, even Anshe Chung, owner of Anshe Chung Studios, the most successful entrepreneur in SL, according to official legend, spent $9.95 to be able to buy her first land, which was then resold at a profit.

For Jess Saiman and her sister Vega Pilipenko (the girls again do not give their real names; we only know that they are Russian, but live abroad), a successful career in SL also began with an investment, albeit a small one. “Our investment amounted to $72 to purchase a premium account, which gives the opportunity to buy land. Well, another 20 dollars for the very first things,” Jess recalls. “And my sister and I immediately agreed not to invest real money in the business.” After all, we spend in SL. So, let the income flow from here.”

Today, Jess and Vega's business is based on two pillars - a network of jewelry stores known in Second Life and construction. “Jewelry making is more of a hobby. But construction brings good money,” admits Jess. Virtual development is truly one of the most profitable types of business in SL. Refusing to advertise her earnings, Jess nevertheless told the Business Journal that the construction of one island now costs about ten thousand dollars, and she and her sister can complete this work in a month.

Don’t think that construction is the only business in Second Life that allows you to exist comfortably in real life. “There are five people in our circle whose earnings exceed 15 thousand dollars a month. And not all of them are related to construction. Someone owns a big store, and one of our friends has an entertainment center where he throws corporate parties and charges $10,000 for it,” says Saiman.

At the junction of two worlds

At first glance, it is not surprising that the entrepreneurial spirit of successful businessmen in SL found its expression precisely in virtual world. After all, it seems like a real paradise for doing business. “In the real world there are quite a lot of restrictions to start your own business: taxes, unequal market opportunities, age, gender, sparsely populated territory. In the virtual world there are no such restrictions,” says Alexey Nikitenko. Musashi Tanabe also agrees with this assessment, calling not to forget about the extremely low “entry threshold”. But Tanabe makes a reservation: for many, business in Second Life is still the implementation of skills acquired in everyday life: “Designers draw clothes and skins, architects build buildings, programmers write scripts.”

Stanislav Borisov believes that all attempts to distinguish between “here” and “there” are meaningless: “People are opening not virtual, but very real businesses in SL. It’s just that some people are more familiar with the world of Second Life than, say, the design of internal combustion engines or blast furnaces. This is what people do. Provided that an increasingly significant part of the economy produces not a real, but an information product, there will be more and more businessmen in SL.”

Development Director of the Internet Payment Center company Oleg Pokrovsky expects that the increase in the number of players will lead to increased business activity exclusively within the game. But for now, the main money is spinning at the junction of two worlds. Thus, the Roboxchange service, owned by the Internet Payment Center, exchanges electronic money for domestic currency Second Life - Linden Dollars. “This service has been running for just over a month and has now reached the level of about 100 user transactions per day, which significantly exceeds our initial forecasts,” comments Oleg Pokrovsky. Until now, most real money is exchanged for Linden dollars, but even this one-way exchange brings the company about four thousand real dollars a month thanks to a five percent commission.

By the way, the “exchange office” is not Oleg Pokrovsky’s only business in SL. He invested in the SecondRussia.com project, which should become the main entry point into Second Life for Russian-speaking users. It is expected that this platform will subsequently become attractive to a wide variety of SL businesses, the owners of which will certainly want to loudly announce themselves to the entire Russian-speaking audience of Second Life. “For us, as contractors of this project, it is very important to develop a new market as quickly as possible,” says Viktor Zakharchenko, head of the content direction of the E-generator portal and the secondrussia.com project. - We are already considering applications from several domestic companies to bring them into the Second Life space. Yes, this is not at the Intel level yet. But trouble has begun!”

Sharks of non-virtual business

Even in Second Life, ambitious newcomers are unlikely to be able to compete with the giants of global business. IBM alone plans to invest at least $10 million in the game by the end of 2007. Already today, four thousand Blue Giant employees “work” in SL, and the corporation itself owns dozens of islands in the game.

What makes completely real companies invest money in the virtual world? “They just expect no less real money from SL,” Stanislav Borisov (Happy Web Makers) is sure. - Look at the hype created by the media around this phenomenon! A fair portion of this information noise is nothing more than PR paid for by big business, with the goal of “telling” the consumer what to do to be modern and effective.”

Alexey Nikitenko agrees that large corporations are already trying with all their might to use Second Life for their own interests: “It is clear that they are not interested in selling virtual goods as a goal. Mainly for them it is an advertising market with a huge audience that can be used to promote their services and products in real life.” That's why Toyota gives away virtual copies of its cars for free - in the hope that in real life users will buy cars of this particular brand. And along the way, the company - at minimal cost - gets the opportunity to conduct marketing research. Meanwhile, other corporations are opening stores in SL to sell physical goods, provide consultations to clients and arrange teleconferences, saving on transportation costs. And allowing the inhabitants of the game to earn money along the way. How?

There is a company whose employees are scattered across different cities and countries. And there is a person who can connect them all in SL. The company rents an island from this person, he builds it up, and the company’s employees, despite the fact that they may be separated by thousands of “real” kilometers, come to the “virtual office” as if they were going to work, Jess Sayman gives an example. In her opinion, many companies will follow a similar strategy in the near future: “It’s better to rent an island in SL than to pay a lot of money for several offices in the real world.”

Gartner analysts are confident that this will happen, predicting that by 2011, the majority of Fortune 500 companies will open their offices in SL.

Disenfranchised like us

The presence of real-life “business sharks” in the game, among other things, gives players some confidence that the “wonderful new world"will not fall apart before our eyes and will not cease to exist at the behest of the almighty Linden (all Linden Lab employees, including Rosedale himself, bear this very last name in the game).

According to the user agreement that each new player with Linden Lab, everything created and earned does not belong to the player at all, but to the company, which reserves the right to take any actions, including removing the player from SL without explanation. “Many businessmen are still afraid to invest serious money in SL,” admits Anton Shepetko (Russian Empire). “So for now there are not many people who will agree to “pump” more than 100 thousand dollars into SL.”

Indeed, earned backbreaking labor Linden dollars could disappear overnight if Linden Lab wants it to. But according to Jess Saiman, it's not that scary. And it’s not at all necessary to “store” money in the game itself: “Suppose you received an order for 25 thousand dollars. Does it make sense to exchange dollars for Lindens, and then back? After all, the transfer of payments can be organized without going through Linden Lab - via PayPal or Western Union! It’s both simpler and safer.”

As for the “general lack of rights,” Saiman believes that the risks in the game are no higher than in reality. “Of course there is a problem. But in life we ​​are not always insured. Just remember the devaluation of the ruble and “Black Tuesday,” reminds Jess. - Moreover, today Second Life is not only Linden Lab, but primarily IBM, Dell, Toyota, DaimlerChrysler and other corporations doing their business in SL. And already a plus to them is Linden Lab. Companies that have invested serious money in the game will not let anyone just up and disappear.”

Linden Lab director Philip Rosedale is confident that in ten years almost the entire population will live a “second life” globe, and Gartner has calculated that the general “exodus into the Matrix” will happen even earlier. By 2011, 80% of Internet users will live in one of the virtual worlds. True, it is far from a fact that it is in Second Life. Perhaps this will be a different project.

Wait and see. But at least Jess Saiman and Vega Pilipenko connect their future with SL. “We have not yet reached a level where we can say with complete confidence that this is our work. But we are striving for this and will achieve our goal,” Jess Saiman assured the Business Journal.

But Stanislav Borisov, who spent his youth in all sorts of game worlds for several years, is not going to start a “second life” and believes that those predicting a quick and massive exodus in Parallel Worlds analysts are wrong:

I personally don't play any MMO games right now. I'm much more interested in reality. The way life changes according to the will of people is the real miracle, the most magical and fascinating fairy tale. I'm not going to scare or discourage anyone. Play for your health. In the end, everyone is responsible for themselves. In addition, if a certain balance is maintained, any game becomes an exciting and useful pastime.

Russians are coming!

Russia is not yet represented in Second Life on such a large scale as the United States or Germany (the majority of citizens of these countries are in SL). However, the number of “Russian diaspora” is growing, and today there are already seven publicly accessible Russian islands in the game: TechInvestLab, Russian Worldware, Russia, VisBoo, Moscow Island, Russian Empire, Fynist.

As in real life, serious competition begins between the owners of the islands, among whom there are both legal entities and individuals. The more popular the island, the higher its attractiveness for business owners who decide to open their shops, casinos or entertainment centers on its territory. This means the higher the rental rates will be.

Everything here is like in real life, and each island has its own specialty. For example, on the territory of the Russian Empire island free training is provided for beginners. The idea is good. After all, according to Anton Shepetko, a representative of the administration of the island of Russian Empire, the main reason for the outflow of people from the game is the lack of basic information about Second Life. “That’s why we built the virtual academy,” says Anton Shepetko. “In this way, we killed two birds with one stone: we gave people the opportunity to study somewhere and increased the popularity of our island.”

Another Russian island, Moscow Island, earns points (more precisely, it is still being built, since it is just being built up) with the ambitious plans of its creators - the charismatic Musashi Tanabe and the director of the Uplifto dance label, Sergei Pimenov. Virtual Moscow will not be an exact copy of real Moscow, but it will certainly contain all its attractions. St. Basil's Cathedral is already ready and Red Square is being completed, and well-known specialists in SL - sisters Vega Pilipenko and Jess Saiman - were brought in as developers.

4. Contest board

There are several types of these competitions:

1. Screenshot. You take a screenshot and upload it to the board, after which people come and vote for their favorite photo. At the end, the winner is given a certain amount of Lindens.

3. Chat. Spam chat with gesturs of that location (to the extent possible).

5. Suit + spam in chat, or by voice.












5. Work (English: Work or Job)

Just like in ordinary life, there is also work in SL. To do this, you need to enter either job or work in the search by location, which will find locations that provide work. This can be any work that takes up a standard amount of time from 1 to 8 hours of real time.

You can get a job in three ways:
1. Fill out the form on the website.
2. Create a note and fill it out in accordance with the application requirements, and then send it to the employer.
3. Contact the employer directly via IM.

Striptease
It is part of the fifth paragraph “Work”, but differs in the implementation of standards.
To earn Lindens, you need to spin on a pole for a certain amount of time. (In some cases there is a regular camping system).
There are also several types of joining a striptease job:
1. Filling out a questionnaire, checking your registration number (which is used to determine whether you are 18 years old or not).
2. Joining a group, after which you will have the opportunity to spin on a pole.
3. Without a group, questionnaires and checks.
The work is paid either by the system (bot) or by users who come to the location (old men and women who pay for striptease come and may ask for something more).

Works to order
In the world of SL there are customers who pay for the work in full. (They may offer a huge amount).

Skills that are paid include:
Scripting, drawing (art, etc.), working with primas/sculpts (creating houses, any other structures, animals, weapons, etc.), working with mesh (clothing, structures, etc.) , textures.
They look for creative people in groups and among acquaintances. Therefore, you should make new friends and tell them about what you do. Because they will be able to help you if necessary.
Locations, shops and furry groups often need drawings.

Nurses, working as a mannequin, role-playing games, DJ services, security guard.

Blogger. Some sponsors pay bloggers extra money for good work.

6. Fishing

This method of work belongs to the Gold Tokens campaign.

Information
Location
Note: at the location you can also collect coins, which bring a small profit (if there are any).
You can take a free fishing rod.
Life hack: when the fishing rod limit is completely exhausted, buy a new one and boldly go fishing further (if this method has not yet been blocked).
A hack that allows you to find more locations

Additional fishing
How to make money fishing in Second Life.

Fishing Virtual Fishing.

You can buy a fishing rod with a hud for free(program for catching and managing this fishing) Virtual Fishing.

Find the Virtual Fishing Rod and Virtual Fishing HUD in your inventory, right-click and select the command (Add).

Let's start earning Linda and catching fish in Virtual Fishing.

Finding a place to fish.

Click on the Random Location button. You will be prompted to teleport (press the teleport button) and you will find yourself at the fishing spot, if not, follow the red arrow to the fishing spot. Find (buoy, lifebuoy) to start fishing, you must be no more than 20 meters from the buoy.

Casting a fishing rod.

Click on the Cast out button and wait until the timer ends. After this, you will see on the Virtual Fishing screen that you have been credited with Lindas.

From time to time you need to solve math problems to prove that you are not a robot that automatically presses a button. Add up the given numbers and choose the correct answer.

There are no more fish to be caught. What should I do?

When you press the cast button and the timer no longer starts and a message appears in the general chat that you need to change the fishing location... this means that you have caught all the fish on this buoy. Via the Randon Lication hood button or the official Virtual Fishing website

We change the fishing spot.

Transfer money to your wallet.

When you have 1 or more linds, press the Withdraw button on your account to transfer linds from your fishing account to your own game wallet.

How to buy worms in Virtual Fishing.

We find boxes of worms. Right-click on the boxes and select the command (Touch).

In the menu that appears, select the size of the worms you need. (Small - Small, Medium - Average, Super - Super). Select and click on the button you need.

After selecting the worms you need, right-click on the boxes again and select the command (Pay).

For small worms L$10 = 100 pieces, for medium worms L$40 = 100 pieces, for super worms L$60 = 100 pieces.

Official site

There are people who consider business gambling. However, today more and more people are considering the toy world as an opportunity to earn their first million. Paradox? No more than our entire life, virtual reality entrepreneurs believe. Moreover, becoming successful in an artificially created world is sometimes much more difficult than in the real one. Shall we check?

It is unlikely that the head of Linden Lab, Philip Rosedale, imagined that the multiplayer game Second Life, created by him in 2002, would quickly outgrow the boundaries of the genre, turning into a “second life” for millions of investors who would not only spend, but also earn real money in the invented virtual space . Then, at the very beginning, Philip Rosedale clearly could not claim the title of demiurge of a parallel reality, the “population” of which a year after the start was just over one and a half thousand people. Apparently, this is precisely why the first version of Second Life was then called much more modestly than today - Linden World.

Now, just five years later, Second Life (SL) has over seven million registered users. In this world, its own currency is in circulation, and the world's largest corporations are opening their representative offices one after another.

The list of the most profitable sectors of the virtual economy, the volume of which experts estimate at $500 million, seems to be taken from real life. In Second Life they sell land and real estate, open chain hypermarkets and develop the gambling business without restrictions, and the avatars (that is, the game incarnations of users) of the most successful businessmen appear not just anywhere, but on the covers of leading business publications.

Please do not be confused!

What motivates those who spend time and money on developing a fake, artificially created habitat? Possibly self-interest. The hype surrounding SL's first "millionaire", Anshe Chung, a German teacher of Chinese descent who in real life goes by the name Eileen Graef, caused a massive influx of newcomers to the game. Beginners attracted by the opportunity to earn “easy money”.

Personally, I fell for the bait after reading an article about a Chinese woman who earned a million in SL,” admits Anton Shepetko, a representative of the Russian Empire island administration. After three months spent in the parallel world, he, however, somewhat lost his fighting spirit and was forced to admit that making money in this game is not so easy: “Today, as a person who has some experience, I can say that I personally don’t know anyone who would make big money in Second Life."

But what about the advertised millionaires? Anton Shepetko believes that this, apparently, is just smart PR for Linden Lab, which is interested in the influx of new players. Perhaps this is true. However, an old-timer in the game, President of TechInvestLab Anatoly Levenchuk, is sure that the stories of commercial success of individual players are not fiction at all: “They are as real as the stories about “simple guys” Gates or Abramovich.” Indeed, most of us have never seen either Gates or Abramovich live (TV and magazines don’t count). However, this circumstance does not at all prevent us from discussing their capital, as well as gossiping about the personal lives and quirks of billionaires. Anatoly Levenchuk claims: you can make money in SL. But first, it is very important to understand that Second Life is not a game at all, but a communication environment. Or, according to the editor-in-chief of the secondrussia.com portal Alexey Nikitenko, virtual space. A space in which people become gods, capable of creating not only objects, but also entire phenomena.

However, most neophytes still view Second Life as just another multiplayer game. And, not finding what they were looking for, they leave. “They are waiting for missions, tasks, goals and opponents - just like in a regular game,” Musashi Tanabe, who refused to reveal his real name to the Business Journal, but in the game prefers to bear the loud title of “master of virtual Moscow,” does not see anything surprising in this. - But there is nothing like that here. You are the architect of your own happiness and you can do whatever you want in this world.”

Yes, there is no second or third life,” laughs Stanislav Borisov, CEO of Happy Web Makers. - In the same way, the inhabitants of SL are not “avatars”. These are not strange and wonderful characters, but ourselves, in the refraction of the rules of this space.

Okay, but if in reality one is used to living in such a way as to earn more and more money, and the other values ​​first of all the ease of life and the absence of rigid attachments, what will SL become for them?

Like what? A money grinder for the former and an intriguing adventure for the latter, Stanislav Borisov is sure.

Virtual construction site
SL: first steps

In order to become a full-fledged citizen of Second Life, it is not at all necessary to wait in long lines at the consulate or go through a tedious procedure for obtaining citizenship. You just need to register on the game website secondlife.com and receive a confirmation link to create a user account. That's it, you can fly! Why "fly"? You can move within the game space in more familiar ways - on foot or in vehicles. But over long distances, players prefer to move through the air or teleport to the desired location.

When you first come to SL, don't be scared. Most of the avatars here have a completely anthropomorphic appearance, but some prefer a more extravagant one, and not only a human one.

Everything you see in the game was created by the hands and computers of users, using common 3D graphics packages or using the built-in capabilities of game client software available today to users of Windows, MacOS and Linux.

Registration is free, so everyone can travel through virtual spaces as much as they like. But in order to start your own business and get the right to buy your own land, you will have to pay $9.95 for a Premium user account. In general, something similar to the registration of individual entrepreneurs and legal entities.

Second Life is not just a game. This is a virtual world that allows you to implement serious tasks in a playful way,” says Anton Shepetko. - In addition, the team of the Russian Empire island does not yet have the goal of immediate enrichment. Now for all of us this is an opportunity to realize ideas that are difficult to implement in real life. And it is quite possible that in the near future we will have an interesting commercial project.

Among the inhabitants of virtual reality there are already those who live off the income from the business opened in “Second Life”. And yet miracles do not happen. Even in SL you don’t often see lucky people who come without a single Linden in their pocket and become millionaires overnight. After all, even Anshe Chung, owner of Anshe Chung Studios, the most successful entrepreneur in SL, according to official legend, spent $9.95 to be able to buy her first land, which was then resold at a profit.

For Jess Saiman and her sister Vega Pilipenko (the girls again do not give their real names; we only know that they are Russian, but live abroad), a successful career in SL also began with an investment, albeit a small one. “Our investment amounted to $72 to purchase a premium account, which gives the opportunity to buy land. Well, another 20 dollars for the very first things,” Jess recalls. “And my sister and I immediately agreed not to invest real money in the business.” After all, we spend in SL. So, let the income flow from here.”

Today, Jess and Vega's business is based on two pillars - a network of jewelry stores known in Second Life and construction. “Jewelry making is more of a hobby. But construction brings good money,” admits Jess. Virtual development is truly one of the most profitable types of business in SL. Refusing to advertise her earnings, Jess nevertheless told the Business Journal that the construction of one island now costs about ten thousand dollars, and she and her sister can complete this work in a month.

Don’t think that construction is the only business in Second Life that allows you to exist comfortably in real life. “There are five people in our circle whose earnings exceed 15 thousand dollars a month. And not all of them are related to construction. Someone owns a big store, and one of our friends has an entertainment center where he throws corporate parties and charges $10,000 for it,” says Saiman.

At the junction of two worlds

At first glance, it is not surprising that the entrepreneurial spirit of successful businessmen in SL found its expression in the virtual world. After all, it seems like a real paradise for doing business. “In the real world there are quite a lot of restrictions to start your own business: taxes, unequal market opportunities, age, gender, sparsely populated territory. In the virtual world there are no such restrictions,” says Alexey Nikitenko. Musashi Tanabe also agrees with this assessment, calling not to forget about the extremely low “entry threshold”. But Tanabe makes a reservation: for many, business in Second Life is still the implementation of skills acquired in everyday life: “Designers draw clothes and skins, architects build buildings, programmers write scripts.”

Stanislav Borisov believes that all attempts to distinguish between “here” and “there” are meaningless: “People are opening not virtual, but very real businesses in SL. It’s just that some people are more familiar with the world of Second Life than, say, the design of internal combustion engines or blast furnaces. This is what people do. Provided that an increasingly significant part of the economy produces not a real, but an information product, there will be more and more businessmen in SL.”

Development Director of the Internet Payment Center company Oleg Pokrovsky expects that the increase in the number of players will lead to increased business activity exclusively within the game. But for now, the main money is spinning at the junction of two worlds. Thus, the Roboxchange service, owned by the Internet Payment Center, exchanges electronic money for the internal currency of Second Life - Linden dollars. “This service has been running for just over a month and has now reached the level of about 100 user transactions per day, which significantly exceeds our initial forecasts,” comments Oleg Pokrovsky. Until now, most real money is exchanged for Linden dollars, but even this one-way exchange brings the company about four thousand real dollars a month thanks to a five percent commission.

By the way, the “exchange office” is not Oleg Pokrovsky’s only business in SL. He invested in the SecondRussia.com project, which should become the main entry point into Second Life for Russian-speaking users. It is expected that this platform will subsequently become attractive to a wide variety of SL businesses, the owners of which will certainly want to loudly announce themselves to the entire Russian-speaking audience of Second Life. “For us, as contractors of this project, it is very important to develop a new market as quickly as possible,” says Viktor Zakharchenko, head of the content direction of the E-generator portal and the secondrussia.com project. - We are already considering applications from several domestic companies to bring them into the Second Life space. Yes, this is not at the Intel level yet. But trouble has begun!”

Sharks of non-virtual business

Even in Second Life, ambitious newcomers are unlikely to be able to compete with the giants of global business. IBM alone plans to invest at least $10 million in the game by the end of 2007. Already today, four thousand Blue Giant employees “work” in SL, and the corporation itself owns dozens of islands in the game.

What makes completely real companies invest money in the virtual world? “They just expect no less real money from SL,” Stanislav Borisov (Happy Web Makers) is sure. - Look at the hype created by the media around this phenomenon! A fair portion of this information noise is nothing more than PR paid for by big business, with the goal of “telling” the consumer what to do to be modern and effective.”

Alexey Nikitenko agrees that large corporations are already trying with all their might to use Second Life for their own interests: “It is clear that they are not interested in selling virtual goods as a goal. Mainly for them it is an advertising market with a huge audience that can be used to promote their services and products in real life.” That's why Toyota gives away virtual copies of its cars for free - in the hope that in real life users will buy cars of this particular brand. And along the way, the company - at minimal cost - gets the opportunity to conduct marketing research. Meanwhile, other corporations are opening stores in SL to sell physical goods, provide consultations to clients and arrange teleconferences, saving on transportation costs. And allowing the inhabitants of the game to earn money along the way. How?

There is a company whose employees are scattered across different cities and countries. And there is a person who can connect them all in SL. The company rents an island from this person, he builds it up, and the company’s employees, despite the fact that they may be separated by thousands of “real” kilometers, come to the “virtual office” as if they were going to work, Jess Sayman gives an example. In her opinion, many companies will follow a similar strategy in the near future: “It’s better to rent an island in SL than to pay a lot of money for several offices in the real world.”

Gartner analysts are confident that this will happen, predicting that by 2011, the majority of Fortune 500 companies will open their offices in SL.

Disenfranchised like us

The presence of real-life “business sharks” in the game, among other things, gives players some confidence that the “brave new world” will not fall apart before our eyes and will not cease to exist at the behest of the almighty Lindens (all Linden Lab employees, including Rosedale himself , bear this very last name in the game).

According to the user agreement that each new player enters into with Linden Lab, everything created and earned does not belong to the player at all, but to the company, which reserves the right to take any actions, including removing the player from SL without explanation. “Many businessmen are still afraid to invest serious money in SL,” admits Anton Shepetko (Russian Empire). “So for now there are not many people who will agree to “pump” more than 100 thousand dollars into SL.”

Indeed, hard-earned Linden dollars can disappear overnight if Linden Lab wants it to. But according to Jess Saiman, it's not that scary. And it’s not at all necessary to “store” money in the game itself: “Suppose you received an order for 25 thousand dollars. Does it make sense to exchange dollars for Lindens, and then back? After all, the transfer of payments can be organized without going through Linden Lab - via PayPal or Western Union! It’s both simpler and safer.”

As for the “general lack of rights,” Saiman believes that the risks in the game are no higher than in reality. “Of course there is a problem. But in life we ​​are not always insured. Just remember the devaluation of the ruble and “Black Tuesday,” reminds Jess. - Moreover, today Second Life is not only Linden Lab, but primarily IBM, Dell, Toyota, DaimlerChrysler and other corporations doing their business in SL. And already a plus to them is Linden Lab. Companies that have invested serious money in the game will not let anyone just up and disappear.”

Linden Lab director Philip Rosedale is confident that in ten years almost the entire population of the globe will live a “second life,” and Gartner has calculated that the universal “exodus into the Matrix” will happen even earlier. By 2011, 80% of Internet users will live in one of the virtual worlds. True, it is far from a fact that it is in Second Life. Perhaps this will be a different project.

Wait and see. But at least Jess Saiman and Vega Pilipenko connect their future with SL. “We have not yet reached a level where we can say with complete confidence that this is our work. But we are striving for this and will achieve our goal,” Jess Saiman assured the Business Journal.

But Stanislav Borisov, who spent many years in all kinds of game worlds in his youth, is not going to start a “second life” and believes that analysts who predict a quick and massive exodus to parallel worlds are mistaken:

I personally don't play any MMO games right now. I'm much more interested in reality. The way life changes according to the will of people is the real miracle, the most magical and fascinating fairy tale. I'm not going to scare or discourage anyone. Play for your health. In the end, everyone is responsible for themselves. In addition, if a certain balance is maintained, any game becomes an exciting and useful pastime.

Russians are coming!

Russia is not yet represented in Second Life on such a large scale as the United States or Germany (the majority of citizens of these countries are in SL). However, the number of “Russian diaspora” is growing, and today there are already seven publicly accessible Russian islands in the game: TechInvestLab, Russian Worldware, Russia, VisBoo, Moscow Island, Russian Empire, Fynist.

As in real life, serious competition begins between the owners of the islands, among whom there are both legal entities and individuals. The more popular the island, the higher its attractiveness for business owners who decide to open their shops, casinos or entertainment centers on its territory. This means the higher the rental rates will be.

Everything here is like in real life, and each island has its own specialty. For example, on the territory of the Russian Empire island free training is provided for beginners. The idea is good. After all, according to Anton Shepetko, a representative of the administration of the island of Russian Empire, the main reason for the outflow of people from the game is the lack of basic information about Second Life. “That’s why we built the virtual academy,” says Anton Shepetko. “In this way, we killed two birds with one stone: we gave people the opportunity to study somewhere and increased the popularity of our island.”

Another Russian island, Moscow Island, earns points (more precisely, it is still being built, since it is just being built up) with the ambitious plans of its creators - the charismatic Musashi Tanabe and the director of the Uplifto dance label, Sergei Pimenov. Virtual Moscow will not be an exact copy of real Moscow, but it will certainly contain all its attractions. St. Basil's Cathedral is already ready and Red Square is being completed, and well-known specialists in SL - sisters Vega Pilipenko and Jess Saiman - were brought in as developers.